Sustainable lifestyle meets international trend when the Ethical Fashion Show Berlin makes its debut during the coming Berlin Fashion Week. To be held for the first time as an independent event, the Ethical Fashion Show Berlin will present street fashion and casualwear made using sustainable methods in the heart of the Germany fashion metropolis. The 1st Ethical Fashion Show is being organised by Messe Frankfurt and will take place at the ‘ewerk’ in downtown Berlin from 18 to 20 January 2012.
Thereafter, the Ethical Fashion Show Berlin will be held biannually as a future and quality oriented event during the Berlin Fashion Week. The distinguishing features of the new fair will be an in-depth understanding of the modern, urban lifestyle, a sure taste for good design and a high level of quality among the green labels on show.
Street fashion and Casualwear
“The Ethical Fashion Show Berlin targets visitors and exhibitors who regard ecology and ethics as essential aspects of modern life and position themselves in the middle of the fashion market with modern street fashion and casualwear”, explains Magdalena Schaffrin, the co-founder of the GREENshowroom Berlin who is organising the show on behalf of Messe Frankfurt. “The common denominator for exhibitors, visitors and the organisers is the philosophy of visionary, sustainable and social fashions.”
With the ‘ewerk’ event location, the Ethical Fashion Show Berlin has found an authentic home in the heart of the German fashion metropolis. As an established venue for fashion events, ‘ewerk’ is distinguished by high functional and aesthetic standards. The individual character of the brands being shown will be underscored by the special atmosphere of coolness and glamour. Situated in the central Berlin-Mitte district, the Ethical Fashion Show Berlin is well linked to the main locations of the Berlin Fashion Week and thus embedded in one of the world’s biggest events for fashion and lifestyle.
GREENshowroom rounds off the centre for green fashion
Together with the GREENshowroom, the fair for sustainable highend fashion, the Ethical Fashion Show Berlin represents a new, powerful focal point for the international green fashion scene. The Ethical Fashion Show Berlin in ‘ewerk’, the GREENshowroom in Hotel Adlon Kempinski and the Mercedes-Benz Fashion Week at Pariser Platz will be linked by a shuttle service on all three days so that visitors can move quickly and comfortably between the individual venues.
The GREENshowroom in the Hotel Adlon Kempinski made its debut under the direction of Messe Frankfurt during the Mercedes-Benz Fashion Week Berlin last July and, as the biggest event for green fashion in Berlin, was a great success. Numerous trade visitors, journalists and guests saw the presentations of 40 fashion labels with sustainable high-end fashions, accessories and lifestyle products.