Alexa Chung for Superga Spring/Summer 2012 Campaign

Alexa Chung stars in the latest Superga spring/summer 2012 campaign. Still, besides modeling for the Italian footwear brand, the 28-year-old Brit TV presenter and sartorial muse also had the chance to style Superga's 2750 heritage sneakers as creative director for the new campaign. Check out the results!
Alexa Chung is everywhere these days. Whether there are glossy magazine covers, TV shows or ad campaigns for famous brands, the 28-year-old is constantly in the center of people's attention. This time, the Brit It-girl and fashion muse for girls around the world stars in the newest Superga spring/summer 2012 campaign. Still, Chung doesn't just models for the legendary Italian footwear brand but she also puts to the test her styling skills as creative director for Superga's latest campaign.

"We are really excited to have Alexa be part of our story, especially for the centennial year anniversary. She is one of the most influential style icons of our time and a huge Superga fan. I think her effortless style and personality suits our own collection and brand so well," said Simon Bamber, chief executive officer of GLindverst, the company that owns the rights for Superga in the UK.

The new Superga spring/summer 2012 campaign was named 'Go Create' and it was shot in Miami. Lovely Alexa teamed up with renowned photographer Guy Aroch in order to find the perfect way to express the Italian brand's 'versatility and sense of fun' by teaming the label's 2750 sneakers based on her own sartorial view.

The collaboration between Chung and Superga began last year when the Brit beauty modeled for the 100-year-old sneaker brand's spring campaign. Known for her unique rather quirky style, Ms Chung has been chosen as the label's face due to her effortless style and personality. Speaking about Superga’s centennial celebrations, Chung said that, "I'm a fan of Superga because like anything I love how they're classic, practical and elegant. Happy 100th birthday guys - I hope I'm that cool when I'm 100!"

 News Source: becomegorgeous.com

Gucci Spring 2012 Campaign

Piercing smokey eyes and femme fatale ensembles make the Gucci spring 2012 campaign so fascinating. Step into the golden room of extravagance by taking a closer peek at this exquisite art deco collection.

For the ultra-sophisticated and feminine warm season collection Frida Giannini decided to draw some inspiration from the uber-popular art deco trend. The fabulous and memorable Gucci spring 2012 campaign photographed by Mert & Marcus features two of the most talented and sought-after models of the world, Karmen Pedaru and Abbey Lee Kershew in glamorous and ultra-femme outfits oh-so-characteristic of this brand. The model duo is further complemented with the presence of male model Greg Nawrat.

Stylists, in order to create an alluring and cosmopolitan chic atmosphere devoted special attention to the statement makeup style and the setting in general. The gorgeous jackets and evening dresses drenched in sparkling metallic shades rival the blinding effect of the golden magic room. In spite of the limited color palette we still have the chance to see a lavishly elegant and intriguing apparel parade.

Apparently Abbey Lee Kershew was granted with the role of the sensual woman whereas Karmen Pedaru is potrayed as an ultra-confident fashionista who knows how to nail down more masculine type of looks. The beauty of the fabulous flapper dresses decorated with golden fringes is contrasted by the too-hot-to-handle lure of the cropped jacket and stylish bodycon trouser match. The Gucci fashion house always managed to fuel the confidence of the style pack to experiment with provocative fashion trends.

Accessories were also included in the ad campaign in order to give a detailed insight into the impressive new shapes and design patterns used to meet the ever-evolving fashion standards set by style fans from all over the world. Gorgeous handbags, high heels and sunglasses make up the core of the accessory repertoire. The name Gucci is undoubtedly synonymous with red-carpet-worthy glamor and sultry sex-appeal.

News Source: becomegorgeous.com
Image courtesy of Gucci

Sridevi is Sonam Kapoor's big secret

Sonam Kapoor is also called Bollywood's bold and beautiful. And she rightly earns the title too.

After all, the actress has been 10/ 10 on the fashionista's sheet right from her first film. And if all that has got you thinking that what makes her a class apart from the mistake-making newbies, then here's the secret: her aunt and tutor is none other than yesteryear silver screen Queen Bee, Sridevi.

"Sri Chachi taught me how to dress. She is the one who taught me the art of minimalistic makeup," Sonam said. "For me it is not just about wearing something revealing, it's about the attitude. I have done films such as Mausam, Aaisha, and now Players, and in none of them have I worn clothes that reveal more than they can hide. And yet, I get tagged often with such flattering adjectives," she added.


Read more at: http://indiatoday.intoday.in/story/sonam-kapoor-mausam-aaisha-players/1/165217.html

High on fashion and style

There was some high fashion, great music and all sorts of beverages to keep the spirits soaring at the launch of Avirate, an international high-street fashion label at UB City recently.

 It’s the cut, design and the price of Avirate and its ability to cater to the changing fashion tastes of the young that’s made the brand popular across the world. And now, after a survey and study of the fashion taste of Bangaloreans, Avirate has launched its latest line here.

The evening was anchored by RJ Rohit Barker, who kept the crowd on their feet in a lively manner. A few of the City’s best known models showcased Avirate’s latest ‘Fall-Holiday Collection’, which comprised a range of day and evening wear, lingerie, shoes and accessories in diverse patterns and designs.

The ‘Daywear’ theme was inspired by Paris and incorporates a modern take on 1920s’ styling. Shapes include Bohemian kaftans, basic shifts, wrap dresses and playful jumpsuits and rompers. It has everything that one needs from dawn to dusk.

‘Myriad Prints’ include animal prints, ethnics graphics and florals motifs while ‘Colours’ include shades of blue, white and raspberry underpinned with lowlights of black as well as saffron, cinnamon and tobacco with a highlight of teal.

The ‘Evening Wear’ collection is chic, inspired by glamour in a vibrant array of colours. Prints, pleats, origami and embellishments add the extra bling. It is said that Avirate is meant for women of all shapes and sizes. “We cater to women from 18 to 45 years. The fabric is light and easy to carry off. The price too is made affordable to college-goers and working professionals,” said the spokesperson of Avirate.

The evening saw the Page 3 regulars attending the event in large numbers. The show that was choreographed by Sheetal Sharma was in tune with the funky collection. More than the launch, it was an occasion for families and friends to get together. Although the evening began a good hour-and-a-half late, people didn’t seem to mind the delay and hung around chatting and socialising.

Avirate boasts of a talented team of designers who keep pace with the changing fashion tastes across the world. The brand introduces new styles each week. Those who came for the show said what struck them most was the impressive range of wearable clothes.

Dayana Erappa, a model, said that she really loved what she wore. “The store looks posh and stylish from the outside but I must say the collection is wearable and price is most affordable. I didn’t think twice before picking a top I really liked,” she said. Seema, another guest at the event said, “The clothes are colourful and I also found something that I have been looking for.”

News Source: deccanherald.com

Jilly Johnson dons Reger by Janet Reger Christmas campaign

Retailer releases Christmas lingeries images featuring model in 50’s Debenhams announced Jilly Johnson, 58, as the face of the Reger by Janet Reger Christmas campaign.

It was déjà-vu for Jilly, who was the first ever model cast by the Janet Reger label, way back in the eighties. Over 30 years on, Jilly still looks fabulous.

Debenhams has been pioneering diversity on the high street for the past couple of years, with campaigns which saw disabled fashion models used in national window campaigns, a ban on airbrushing in photography and the use of older models in nationwide marketing activity.

Using Jilly in the Christmas campaign follows in the path of this diversity trail, which most recently saw the launch of ‘The Style List’- an aspirational photography campaign featuring women in their 40’s, 50’s and 60’s.

The Style List ran in stores in autumn 2010 and received an astounding reaction from customers and press, who were delighted to see beautiful, stylish women, whom they could relate to, representing them in photographic materials.

Michelle Dowdall, spokesperson for Debenhams commented: “We are committed to using a variety of models, which are a variety of shapes, sizes and ages in our photography.

“Our customers are buying into a lifestyle which they feel is representative of themselves, their own tastes and of similar ages.”

Bollywood beauties sizzle in red

The leggy lass looked ethereal in a short one-shoulder satin red dress at the BBC Good Food Guide launch event. We just cannot help admiring Dips in that outfit.

Blessed with desi looks, Sonakshi Sinha pulled out all the stops to look her glamourous best by wearing a body hugging red lace dress at the unveiling of the 4th Anniversary issue of FHM Magazine.

The dusky beauty, Bipasha Basu surely knows how to stun everytime!

The voluptuous beauty, Vidya made a vibrant entry by wearing a loud red saree, on the sets of hit television serial Bade Acchey Lagtey Hain.

Whatever our bubbly actress Genelia D'souza wears becomes a style. Genelia looked her prettiest best at a recent event

Dia Mirza, who was also present at BBC Good Food Guide launch event, looked beautiful as ever in a simple knee length red dress accompanied with a red clutch

Esha looked good in a simple red dress, which fit well with her girlie personality.

Images Credit :- Yahoo.com

Swarovski Elements continues to spark for Victoria's Secret ‎

For the ninth dazzling year, SWAROVSKI ELEMENTS, the premium brand for the finest crystal elements manufactured by Swarovski, and Victoria’s Secret, the company with a passion for fabulous lingeries, have partnered on the show stopping Victoria’s Secret Fashion Show.

The collaboration between the two global brands is proof that when it comes to Swarovski, there is virtually no limit to creative possibilities. This year, two million SWAROVSKI ELEMENTS embellished one-of-a-kind creations for The Victoria’s Secret Fashion show including iconic Angel wings, exquisite custom-made lingerie, designer couture pieces, shoes and even stockings.

SWAROVSKI ELEMENTS was seen on six key looks from designer Jenny Manik Mercian, who created an awe-inspiring masterpiece as well as glistening footwear by Giuseppe Zanotti, encrusted with SWAROVSKI ELEMENTS, creating head-to-toe looks.

Reinhard Mackinger, executive vice president for Swarovski North America is also inspired by the collaboration. “Both brands stand for creativity, inspiration, and complement each other in the creation of new products as well as lend an aspirational appeal to the customer. We are thrilled to continue expanding our collaboration to reach not only the Fashion Show viewer but the consumer as well.”

Another stunning display of creativity and craftsmanship was evident in the matador inspired piece, as seen on model Bregke Heinen. Also created by Manik Mercian, the costume was part of the Passion theme.

A key highlight of the show included the stunning Passion Play Fan Wings by Jenny Manik Mercian made over five months with approximately 105,000 SWAROVSKI ELEMENTS and weighing 22 pounds. The 23 carat gold-plated antique copper Passion Play Fan Wings were inspired by a jewel box of luxurious, opulent gem tones making each wing distinctive and dramatic on its own.

Stunning combinations of poppy oranges and reds mixed with fuchsias, vibrant turquoise, royal blue and chartreuse are contrasted with shocking yellows and dazzling hues of metallic gold. Romance, desire and sensuality are captured in the luxurious detail of lace, brocades, embroidery and beading reminiscent of Haute Couture.

Sonal Chauhan walks the ramp for Rina Dhaka

Bollywood actress Sonal Chauhan walked the ramp for the monsoon collection 2011 of Rina Dhaka on the first day of a fashion event in New Delhi.

Rina's collection saw a mixture of bright and summery colours at the Blenders Pride event on Friday night.

"The collection is made for young women, what they can wear every day and is kept very simple. It is also inspired from 60's and 70's." said Rina.

'Jannat' actress Sonal Chauhan said, "I absolutely love Rina, her clothes are simple yet stylish and I feel very comfortable wearing her outfit."

The evening came to an end with renowned designer Rocky S' show based on corporate look for men and women. The collection saw usage of fabrics like jacquards, velvets and satin.

Sexy Irina Sheik Hot photo shoot for Rampage Clothing brand

Iconix Brand Group Inc announced its Rampage brand's new Fall 2011 multi-media marketing campaign with international supermodels 2011 Sports Illustrated Swimsuit cover girl, Irina Shayk. This marks Shayk's first season as the face of the contemporary brand.


Irina Shayk commented, "I was very excited to shoot this campaign because such iconic supermodels have worked with Rampage before me such as Bar Refaeli and Gisele Bunchen." Shayk added, "Rampage's fall collection is beautiful and sexy - it has everything you need to transition your outfit from day to night."

Dari Marder, Chief Marketing Officer, Iconix Brand Group commented, "We are very excited to be working with Irina Shayk for our Fall campaign. She defines the Rampage woman which is sexy and sophisticated. She has the ability to look effortlessly glamorous which is portrayed in the new campaign."

View more Irina Sheik Images